5 reasons why an attractive website matters – Most businesses in this modern time and edge have an online presence through having a website. The website is as important as a name card for business to show case what their business is about and also to show the world what they have done in terms of experience and where they are based.
The website is a way to also share with the world how organized they are as an organization. Websites are like modern day store fronts. One that is brightly lit and clean will definitely be pleasant to walk in shoppers. Same for websites that are clean in terms of their organization and formatting, will bring your users a good experience and help them to understand your business better.
Web design is core to having an attractive website.
So what are the 5 reasons why an attractive website matters:
- A website is your online shopfront
Like any business out there that has a physical shop front, which will require you to tidy up after the end of the day, clean or paint the walls when it gets old. So does your website. Many business owners do not pay the attention for their online frontage as much as they place emphasis on their physical shop front.More and more money is transacted online in this time and age as compared to just a couple of years ago. More and more research and work is done online as well. People form their impressions of your business or company by coming by your website and realizing how little emphasis you place on it and may decide to go to another shop instead.
A clean and easy to use website is not difficult to build up and this is something that anyone can do if they are willing to put in some effort. For business owners who do not have experience in it they can also hire professionals like those from Elite Media to assist you in web design and development work for your business.
- An attractive website makes finding information easy
Have you been to websites where you have no idea what this web page is about. You are trying to find relevant information but the buttons do not work, the menu bar does not really bring you to the exact page either.Information sites are important for people who are doing research into who and what they are dealing with. Information sites are also important to help explain what you can’t in person.
When information is all over the place, you end up confusing and annoying people who come to your site. They will think that your business is equally confusing and you are probably hard to work with because your website is in this manner of mess.
So an attractive website makes information finding easy and this will give them an easier time in getting to know you and your business.
- An attractive website makes navigation easy
Continuing on the note of making information easy to find, navigation is also important for sites that perform E-Commerce functions.Having the exact categories sorted out so that they are easy for the user to find the product or item through going to the exact category, color or material is important.
This allows users to find the item, send it to cart and exit with the sale as fast as possible. We all know that when time drags out, people end up abandoning the cart.
As long as the process of getting work done is easy, the chances of users purchasing an item is increased.
- Website is more Search Engine friendly
When you website is well done up, the website is also one that is search engine optimization friendly. Why will you want a website to be SEO-friendly you may ask. SEO is one of the important pillars of digital marketing right now, organic traffic can allow you to build a good base of potential clients and in turn translate to more income and growth for your business.A website that runs smoothly and runs fast will be able to get high quality scores from Google. A website that does not have too many videos pre-loading or having big images will be given a higher score for ranking.
This is only known to web designers who know how to perform search engine optimization (SEO).
- Makes you feel proud when you share your website with the rest of the world Nothing makes you more proud than being a proud parent/owner. When you are able to show the world your creation and know that you will receive compliments for it is when you know that you have done a good job on the work that you have done on your website.When you have a well designed and well placed website, you will be glad to share it with your customers or friends so that you get good praise for it! Everyone loves to hear a good praise for something well designed and well done! Who doesn’t right?
Elite Media is a Singapore based digital marketing company that not only runs marketing campaigns for Singapore SMEs, we also create beautiful websites for our clients who are looking to perform well online and look great for the world.
We look forward to providing you assistance in web design and development services in Singapore. Contact us through our email, email@example.com or call our consultant Tommy at 98638665 for a quick meet up today to find out more about how we can create something beautiful for your business success.